

Ethnic Entrepreneurs Portal
Starting a new business in a new country can seem overwhelming, but it doesn't have to be that way. Our informative webinar series will guide you through the process.
Why is it beneficial for you?
Series Structure
Session 1
Introduction to Ethnic Entrepreneurship
Session 2
Business Planning & Strategy Development
Session 3
Competitor Analysis & Creating Advantage
Session 4
Ethnic Entrepreneurial Challenges
Session 5
Identifying & Creating your Brand Identity
Session 6
Culturally-Relevant Content Creation & Storytelling
Session 7
Building a Social Media Presence
Session 8
Crafting the Perfect Business Plan
Series Instructor

Anjana Vaid
As an immigrant entrepreneur herself and the Founder of Cultures Link, Anjana's unique perspective and skillsets are shaped by her ethnic identity and experiences; Having been born in India and raised in Azerbaijan, prior to moving to Europe - She brings nearly a decade of experience in Marketing, Graphic Design, and Consultancy; Along with her academic background in International Marketing & Business to further complement her expertise. Throughout the duration of each session, Anjana aims to draw from her first-hand experiences and share invaluable knowledge and insights with aspiring ethnic entrepreneurs.
What Happens After You Complete Your Sessions?
Our US-based partners at McSheffrey & Associates Consulting Firm (MACFirm) will provide you with a free consultation to review the business plan you crafted during your 8 Ethnic Entrepreneurs Program sessions. If you are ready to bring your business plan to life, MACFirm will be the ones to help. Specializing in growth through strategic solutions, they excel in solving challenges and helping entrepreneurs build their small businesses from the ground up.